Vicks® Advertising Through the Years

In early December I was shopping in my favorite used book store and hit upon a treasure-trove of LIFE magazines from the 1940’s, 1950’s, 1960’s and 1970’s.  They were filthy and many were really ratty, but I thumbed through them anyway.  I even bought a few but gave them away as Christmas gifts.  Now I wish I had kept at least one for myself because the historical content and ads were so interesting and entertaining.  I literally could have stayed in the store all day looking through the magazines.

Vicks Timeline

Today I came across the Vicks Time Line – A Century of Caring and I started kicking myself for not keeping any of the LIFE magazines, because I would SO love to see a vintage Vicks® ad in original print!  Maybe I’ll have to “borrow” the magazines and take a peek?  {smiling}

I am partial to the ads that Vick’s had in the 1940’s.

Vick's ad circa 1940's

I mean, how cute is that little girl?  And the words?  “MY MOM IS SURE SMART”.  Um, hello.  Me likey.  If only my kids would BOTH say and BELIEVE that.  {laughing}  Since their dad is a pharmacist, I am quite positive that they will NEVER think I’ve got smarts when it comes to medicine.  They know who has a Doctor of Pharmacy degree in our home and it certainly isn’t me.  I also love that this was the first color print ad Vicks® ran.

Moving on to another decade….who remembers the line of Vicks® for kids that was introduced in the 1980’s?

In the late 1980’s Vicks® introduced their Pediatric line with 3 “just for kids” products.  I clearly remember always having a bottle of Vicks® Formula 44D on hand at my house. (They also came out with Vicks® Formula 44M and Vicks® Formula 44 with cough suppressant.)  I also remember having it administered on a regular old spoon from the silverware drawer in the kitchen.  Apparently a teaspoon loosely meant a teaspoon (and not the measuring teaspoon kind) in my house.  That form of administration would never fly in this one.  🙂

Do you have any memories associated with a particular decade of Vicks®?


A special thanks to the makers of Vicks for some seriously fun advertising approaches over the years and for choosing me to be a Vick’s Blogger!  Images owned by Vicks and used by permission. 

About Angie

Angie is a CRAFT dabbling, recipe making, WORD loving, sunshine hording, book DEVOURING, Mama to a lot! She's kind of in love with Instagram right now, so if you want her attention, go find here there. {smiling}


  1. 1
    Ruthie Dennie says:

    That little girls face is so sweet!

  2. 2
    Rachelle Brancato says:

    I totally remember when the Pediatric line was introduced in the 80’s!!!

  3. 3

    That timeline is spiffy!

  4. 4
    Scary Mommy says:

    I love their vintage packaging!

  5. 5
    Nicole @MTDLBlog
    Twitter: MTDLBlog

    I love looking back at things reminiscent of our youth! Vicks has been around FOREVER! It was always a go-to remedy for my family.

  6. 6
    Twitter: bzmomma

    She is adorable and old ads are always so fascinating! I’m always amazed by the abundance of all the old cigarette ads!

    Wonder where that girl / lady is now.